Every great idea starts with a seed.
Mother Oak Creative was founded by Joowon MacDowell, an illustrator, educator, and storyteller who believes in the power of creativity to nurture growth.
Under one canopy, our studio branches into two paths:
- Mother Oak Books – where picture books inspire empathy, wonder, and connection.
- Mother Oak Creative Consulting – where design thinking, storytelling, and strategy help changemakers communicate with purpose.
Together, these branches form a single mission: to grow ideas that make the world a little kinder and more imaginative.
Branch 1: Mother Oak Books
Stories that grow with children.
We publish picture books that celebrate curiosity, resilience, and the natural world.
From early concept to final illustration, each book is lovingly crafted to spark meaningful conversations between parents and children.
Branch 2: Impact Design & Consulting
Design for those who make a difference.
We collaborate with nonprofits, educators, and health innovators to turn complex ideas into clear, emotionally resonant visuals.
Our services include:
- Narrative-driven visual design
- Strategic storytelling and brand identity
- Educational and health communication design
- Workshops and speaking engagements
Joowon MacDowell
Founder | Illustrator | Educator | Designer
From children’s books to healthcare innovation, Joowon brings 15+ years of experience at the intersection of art, empathy, and technology.
Her work has been featured at Startup Grind Houston, SMU Guildhall, and international design forums focused on storytelling for social impact.